Asato Iida is a Los Angeles-based photographer originally from Tokyo. Inspired early on by his grandmother—a boxing photographer—Asato approaches his work with a blend of discipline, elegance, and playful curiosity. His imagery is known for its meticulous detail, precise lighting design and dynamic visual language, making him a sought after collaborator across editorial, commercial, and fine art projects. Asato has worked with clients such as Arc'teryx, Brain Dead, Uniqlo, and Sonos. His work has been featured in A Magazine Curated By, and in 2021 he published the book Shire EXP P.V. C/S, documenting artist Peter Shire's studio and practice.